Dover Street Market entró en escena como la tienda anti departamento cuando abrió sus puertas por primera vez en Londres del 2004.
Comme des Garçon is the creation of the designer Rei Kawakubo, and her husband Adrian Joffe, who disassembled the panorama of retail sale through a collaboration space that brought together consecrated and avant -garde designers with emerging designers, creating a true sensory experienceFor customers.
15 years of great progress in which I need to say that Kawakubo and Joffe have achieved their ambitions.There are currently a total of seven DSM spaces worldwide, from New York to Los Angeles, Beijing, Tokyo and Singapore.The most recent space opened its doors in October, a store dedicated to perfumes and cosmetics - Dover Street Parfums Market in Paris.
Dover Street Market celebrates his 15th birthday and Vogue took this opportunity to meet with Joffe and remember how this Concept Store changed the rules of the retail trade and talk about what the future of fashion will be like.
"We got to work [shaking the panorama of retail sale] ignoring the established principles, such as the fixed merchandising departments. Our intention was not to go to a particular client, but [we wanted to create a space] for all,Mixing the classic and the avant -garde, young designers and luxury brands. In a nutshell, we wantedone felt positive. "
"We are constantly looking for young talents, but there is no established guidance or criteria. The most important thing is that they have a vision and tell a story. Authenticity is also important; we can smell false marketing tactics at a mile away.Tip for creative young people is to work hard, be patient, be free and create in themselves. "
"I think we should all be more responsible for our actions; more aware of what we do. It is very difficult to be 100%, but every small effort and action add. We also have to be much more aware from the political point of view. II encourage all this in DSM and we are making great efforts when it comes to getting a greener future. "