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From the 60s to digital virality: the checker is confirmed as the 2021 print

Famous in the whole world thanks to signatures such as Louis Vuitton or Vans, the 'print' that simulates a ladies board is again fashionable from time to time.His current triumph precedes a success that will be extended next year.

Clara Ferrero TOP

Mark the end of car races, give color to Vans's most famous shoes and it is a hallmark of one of the oldest games in history, chess.The Damero print, precisely known for its similarity with a ladies board, is so simple and everyday that little is novel applied to the fashion world.Just as the tartan returns every winter or sailor stripes return when temperatures rise, black and black paintings return from time to time to the lists of trends.This is the case of 2021 marked by this print, perhaps partly sponsored by the success of Gamito de Lady.

The Giambattista Dameros Valli, Gucci and Maryling for this summer 2021.Photo: Imaxtree

But beyond the fever triggered by Netflix fiction, during the year the checkerInfluence in the sector - from Gigi Hadid to Hailey Bieber - and has democratized in the form of affordable garments in the big chains.And, according to edited, the consultant who uses the Big Data to predict trends, will also remain very present for 2022.There is nothing more to review the collections that we will wear in a few months to check it.

Giambattista Valli, Anrealage and Daniel W.Fletcher for next autumn-winter.Photo: Imaxtree

Although the combination of fashion squares dates back to immemorial times (there are robes and uniforms of the fourteenth and fifteenth centuries), its most recent history makes us link this print to the sixties and seventies.Designers such as Mary Quant, Nina Ricci or Roberto Capucci were inspired by op-art, movement whose works are recognized for creating optical illusions starting from geometric figures almost always always in black and white, to design psychedelic pieces very similar to those that today return to be fashionable.So much so that it is possible to see Sonny and Cher in 1966 wearing two psychedelic checker. Si bien ahora suelen llevarse en total look o combinados con prendas lisas –los pantalones damero son una de las piezas más fáciles de encontrar en marcas como Zara o Pull & Bear–, Valentino o Christian Dior se atrevían a mezclarlas entonces con rayas y otros estampados geométricos.

Paloma Wool's Damero set could well be inspired by Sonny and Cher's looks in 1966.Photo: Getty / Paloma Wool

De los años 60 a la viralidad digital: el damero se confirma como el estampado de 2021

While today there are small brands of worship such as Lisa Says Gah, Holiday The Label or the Spanish Paloma Wool and Gimaguas those responsible for viralizing the trend in social networks thanks to their buyers always cool and fashionof its mass popularity.Two very different brands, but equally known worldwide owe much of their fame and sales to the Damero print.The first, Louis Vuitton, has turned the ‘Damier Canvas’ designed by the founder of the Maison, in a universal luxury symbol and constant copy object.Printed in bags as desired as Speedy, it has also starred in collections of Prêt-à-Porter as signed by Marc Jacobs for the French firm for the spring-summer of 2013.The sixties of the entire collection, dyed from top.

Marc Jacobs bet everything on the checker.Photo: Getty

Vans is the other label that has turned that chess print in part of its history.The slip-on, as these shoes are known that, although they can be purchased in a smooth version, are famous for their white and black paintings, were born thanks to Steve Van Doren.When the son of the brand's founder warned how the skaters were painting their shoes with black and black squares soon to incorporate the occurrence to one of his designs.The same that would not take long to become a symbol of racial unity in the United Kingdom, where the rise of the second wave of ska music ‘2 tone’ came accompanied by a subculture that sought to transcend racial tensions in a politically complicated era.

The skaters began to paint their vans with the chess print and the brand did not hesitate to incorporate the occurrence to one of their designs.Photo: Getty

That combination - white and black - so linked to the 2000 'emo' aesthetics now opens a way to a checker without fear of playing with color mixtures: white and red, yellow and chocolate, stick pink and stronger or two versionsFrom lilac are some of the bonomies present in stores this summer.Success is such that, beyond clothing, color chess also stains decoration objects and all kinds of household items.And on Instagram, of course, there is no influence to boast that there is no one dressed - or several - garments with this motive (of the Spanish White looked at the French Camille Charriere, to cite only two examples).If last winter a coat-damero of the Stand Studio firm already became viral, you can only expect to know what the next best seller will be left, literally, checkers.What is clear is that, having, there will be.

Damero pants are one of the star garments. Estas son las pruebas en Holiday The Label, Zara y Pull & Bear.Photo: DR

Etiquetas: Cuadros|Estampado|tendencias 2021|Tendencias moda

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