Homeluxury bag → How Gucci and Louis...

How Gucci and Louis Vuitton have achieved to be the only two luxury brands in the top 10 of the most valued for 20 consecutive years

"Gucci has become much more open, inclusive, transparent and collaborative," said Rebecca Robins, global director of Learning and Culture of Interbrand."It is a master class in leadership style, a really powerful combination between creative and business direction".

In the 1990s, Tom Ford made Gucci synonymous with cool.In the 2000, Frida Giannini recovered the brand's classic icons.However, it was Alessandro Michele who got the snake logos, butterflies, wolves and double g canvas combined with vibrant colors - elements that at another time would have been considered obsolete or demodés - were the most sold.

The most valued luxury brands in the world: the rise of Louis Vuitton by the hand of Streetwear

Louis Vuitton is today the number one luxury brand in the world, with an assessment that exceeds 30.000 million dollars.But how has you reached this point?

Cómo han conseguido Gucci y Louis Vuitton ser las dos únicas marcas de lujo en el top 10 de las más valoradas durante 20 años consecutivos

The history of this recent triumph begins in 1997, when Marc Jacobs is elected artistic director of women's female collections.The main achievement of Jacobs was to take the most characteristic element of Vuitton, the monogram canvas of his famous trunks, and modernize and reformulate it to unsuspected limits.Its objective was to make the brand a reference for future customers generations, millennials.And he got it.

He planted the monogram print in the bags and in his entire line of prêt-à-porter-from umbrella to meshes-, he updated it with contemporary elements such as graffiti and thanks to artists like Takashi Murakami, whom Vogue attributes the creation of the iconicMonogram canvas with white background and multicolored logos that triumphed in the bags of the early 21st century.In addition, for the 150th anniversary of the firm (1854 - 2004), the firm opened stores worldwide and reopened its iconic flagship store in the Elíseos de Paris fields.At the end of that year, the value of the brand doubled - since Jacobs took the reins - until reaching 16.000 million dollars.Four years later, in 2010, Louis Vuitton grew to 21.860 million dollars, the highest record collected by Interbrand since it began its luxury brand assessment studies in 2000, and Louis Vuitton's monogram was recognized to the league as a symbol of the most exquisite luxury.

Tags: 

Category

Hot Articles

  • 19/05/2022
  • 25/07/2022
  • 04/02/2022
  • 05/02/2022
  • 03/02/2022
  • 07/02/2022
  • 25/07/2022
  • 11/02/2022