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The 'skater' brands that models love (and that annoy the 'skaters')

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Thrasher, Supreme, Vans, Carhartt... The classic 'model off duty' look seems to have come from a 'skatepark' rather than a fashion show

By Cecilia Casero Las marcas 'skaters' que adoran las modelos (y que enfadan a los 'skaters') Las marcas 'skaters' que adoran las modelos (y que enfadan a los 'skaters')

The relationship between fashion and skate culture is not new, but in recent months it has reached very high levels of camouflage. Just take a look at the latest installments of street style to realize: editors, designers, but above all models, wear non-stop brands that have traditionally belonged to the skateboarding scene, such as Thrasher, Supreme or Vans.

The members of the (ie Lexi Boling, Binx Walton, Anna Ewers and Hanne Gaby Odiele ) dress, act and socialize more like a gang of street skaters than friends who share the modeling profession. They all wear sportswear, t-shirts from the aforementioned brands and rough and very urban biker boots, almost always signed by Balenciaga or Alexander Wang (or by both if they are clothes from the era in which Wang was the creative director of the French brand). , all mixed with a priori classic firms, such as Dior or Chanel, for example.

However, this mix between streetwear and luxury garments does not seem to please everyone. When Thrasher magazine editor Jake Phelps was asked in an interview what he thought of stars like Rihanna and Justin Bieber wearing Thrasher magazine merch T-shirts, he answered very explicitly: "We don't send boxes to those fucking clowns. We are not interested in being associated with them". Certainly the super pop dimension of these artists is very far from the underground bias that the magazine and, by extension, its clothes have always boasted about, but if fashion is characterized by something, it is by the (almost) absence of prejudices and for the freedom to mix, match and wear something.

Las marcas 'skaters' que adoran las modelos (y que enfadan a los 'skaters')

Thrasher's merchandising controversy also adds to that of Gosha Rubchinskiy's first perfume, a fragrance that claims to smell (literally) like skateboarding. And how does a skateboarder smell? Well, a perfect mix between sunny summer afternoons, worn rubber, incandescent cement and sweat, more or less. We don't know how that translates into the olfactory notes of the perfume, but one thing is clear: skateboarding is a powerful fetish and, as such, fashion couldn't let it go.

Nico Guilis, photographer and founder of the Find Your California website, has a very specific opinion about the globalization that skate culture is experiencing, which has always moved in a very inbred field: "I think that fashion is a reflection of what what's going on in street culture and that's inspiring a lot of designers. Real fashion is a mix between luxury and more affordable clothing. Skate fashion hasn't changed, it's just become more popular lately and by becoming in trend, there may be people who have always stayed true to this style who feel that the skate aesthetic has been sold. To be honest, I find it funny because I have worn Vans and Thrasher since I was a kid. I never cared if people I thought it was cool and I think if a model wants to wear that look she should be able to. It's just clothes and there are bigger problems like girls on Instagram taking photos without clothes... I'd rather see them do taking a selfie in a Thrasher t-shirt instead of panties and a bra," she states without hesitation.

The truth is that, strange as it may seem, skate culture has a lot to do with the current moment that the fashion industry is going through, full of underground references, (study) subversive twists and nods to urban culture, a creative wave championed by firms such as Vetements, Hood by Air and Gosha Rubchinskiy, among others. In fact, it is possible to draw a straight line that connects the sweatshirt with armed shoulders and the legend You fuck´n asshole of the collective led by Demna Gvasalia with the Supreme brick, the almost exact replica that the skater brand has put up for sale in its stores and that – oh yes! – is already practically impossible to find.

In the end, one and the other, or what is the same, the new brands that dominate the industry and the skater aesthetic, have something much more powerful in common than the things that can separate them: irony, authenticity and that irresistible halo that all misfits have.

The 'skater' brands that models love

22 photos

By Cecilia Casero

To see photos

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Long live dresses (with a t-shirt underneath)

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