Snap has celebrated his first international summit dedicated to luxury: ‘Crafted for Luxury’.In it, he has shown how the platform is able to help fashion and luxury brands to transmit their storytelling to the audience in a creative and immersive way with excellent results.
Snapchat is a camera focused on the camera, a camera that millions of people use every day as a personal expression form and increasingly for augmented reality (RA).
The RA allows you to discover incredible virtual test products and experiences that are changing the way consumers interact with different brands, reducing friction and giving life to products in front of your eyes.Ra enhances user experience and enriches the real world.
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SNAP and luxury brands share a deep and significant connection: both believe in the power of storytelling and the importance of building magical, personalized and unique experiences.They move the need to discover new and exciting territories to explore, welcoming the new, both today and tomorrow, and beyond.
The platform is convinced that there are enormous opportunities to create new immersive and custom experiences.For all this, he believes that Snapchat is conceived for luxury (Crafted for Luxury).
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