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Calabasas style: how a suburb turned into luxury to go in sweatpants and slippers

How does a city where there are hardly any sidewalks on which to walk has become the Mecca of streetwear? The answer has names and surnames: Kim Kardashian and Kanye West. Banners of the new luxury he dresses in sandals and slippers, have made it their own brand (Yeezy) with the help of fashion visionaries such as Virgil Aploh-Off-White-Louis Vuitton's recent signing that confirms that the big houses are also closely following them. That's how his identity has been forged.

It is 48 kilometers from Los Angeles and is only 34 square kilometres away. Calabasas is actually a big residential neighborhood. Identical streets with mansions, shopping malls and parking spaces where apparently nothing happens but celebrities such as Kimye, Justin Bieber, Snoop Dogg or Drake (who has even dedicated a song to him) have chosen to stay and live. Day to day is spent in luxury cars and based on a lot of food take away.

The reality keeping up with the Kardashians, broadcast since 2007, has placed the city and its exclusive neighborhood in which the sisters, hidden Hills, live in the collective imaginary making that simple but luxurious lifestyle a maxim. And he's moved him to the way his inhabitants dress. Sports clothing-because it takes little more to drive from home to the store or gym-with studied styling and exclusive garments along with a makeup always ready (contouring is the brand of the house). It is precisely on those two pillars that the Kardashian Jenner have built part of their commercial empire: Yeezy, Kim's Kanye and KKW beauty urban clothing line, or the cosmetic signature of the clan's little girl, Kylie Cosmetics.

His identity is also colors. The range of beige, khaki or grey tones and the neutral black and white (no prints) flood the collections of rapper West in Yeezy Supply, his adult line. The key garments are sweatpants, sweatshirts, caps and t-shirts from music groups, often dressed by the entrepreneur. In her last collection, the sixth, the promotional photos are by Kim Kardashian herself recounting her daily life in Calabasas. Getting in and out of the car, walking along its aseptic streets and with a drink in plastic glass in his hand.

Estilo Calabasas: cómo un suburbio convirtió en lujo ir en chándal y zapatillas

Footwear plays the key role. Sock boots, obsession with PVC and transparent sandals, military boots and slippers are the insignia. The latter, absolute protagonists of Kanye's unprecedented billionaire collaboration with Adidas. Ten million dollars cost in 2016 to have the rapper on the side of the sports firm to design, as he had previously done for Nike, exclusive collections. First were the Yeezy boost and now the Adidas Powerphase Calabasas, slippers and pants that are written and very visible the name of the locality and which have taken him up to create the so-called 'Kanye effect'. The increase in profits from Adidas in sneakers in the United States went from May 2016 to May 2017, from 6.3% to 11.3% (almost double), according to NPD Group. "he's a real creator who has the ability to see things others Don't have," said German multinational marketing director Eric Liedtke when presenting his joint project.

What are they inspired by? The influence of the hip-hop aesthetics of the '90s is evident. In a documentary report for Refinery 29, stylist Ramee Randall explained it this way: "when I think about streetwear my referent is not Calabasas. Calabasas is new money, but they're taking their visual inspiration from 'the neighborhood'. They haven't created the streetwear, but they have reinvented it by giving it visibility and changing its meaning. Now it has to do with luxury, exclusivity and limited collections. According to Shia LaBeouf, Kanye also owes him a lot. In a recent interview in Esquire, the actor recriminated West for copying his style, defined by the publication as a mixture of "military, athlesure and, above all, normcore". If the rapper's admiration for his dress was already known-in his song No more Parties in L.A. says "I wish he dressed as fresh as Shia LaBeouf"-the actor reveals that he had also left Kanye several clothes in his own closet with the excuse of collaborating with him in a pop up shop. No sign of them, but Kanye could be seen wearing the same signed baseball cap that the actor had already worn.

Another key name in the take-off of these fashions is Virgil Abloh. Right hand advising Kanye with the art of his records, tours and merchandising for years, and also with his collections until recently. The binomial is known and Virgil's work for off-white over the past three years has been revolutionary. The clothing brand, created in 2012, has flirted with other big firms such as Jimmy Choo and has been an example of the current fusion of luxury sports fashion and walkways. Another icon of this mix is the Balenciaga Triple S (ugly 'father' slippers), there is even an Instagram account that collects Balenciaga garments and shoes that inspire the style of the Californian city under the name 'Calabasas Balenciaga'. Abloh, who is now beginning a new career for one of the great ones as creative director of Louis Vuitton Man, counted in an interview with S fashion on the importance of the design converging with the present moment: "A new vision that is relevant, reflecting the attitude of this era (...) A designer must immerse himself fully in the culture of his time. "

Zine Yeezy Calabasas.

The style has been coined by many celebrities beyond the Kardashian Jenner. Hailey Baldwin, Bella Hadid or even Spanish artists like Rosalia drink from their influences. The most curious thing: this' street 'style feeds and is more visible on networks than on the streets.

Etiquetas: Kanye West|Kendall Jenner|Kim Kardashian|Kylie Jenner
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