Can music from a store make you buy more?

Music influences our brain, altering our mood and with it our behavior. Knowing this, it is clear that marketing has used songs as another tool to increase sales for decades, something not only applicable to advertising (there are melodies that become the most remembered of the advertisement or the driver of the message itself), but also to physical spaces. For this reason, the music of a store will be one or the other depending on how much the owners of the establishment want you to buy, the type of customer their items are aimed at or depending on the time they want you to spend in the establishment.

Do we buy more if the music is faster?

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It doesn't have to be this way, although it might initially seem like the most logical thing to do. According to a 1982 study published in the Journal of Marketing, when the tempo of music played in a store is very fast, as is the case with certain types of electronic music, the customer tends to move faster and tends to focus on what has been going on. to search instead of wandering through all the shelves. This is something that is used to doing when the music in a store is calmer and a clear example is that of supermarkets.

On the other hand, not only the type of music influences, but also its volume. As a general rule, a volume that is too high to make it uncomfortable for us to talk to the people we are going with will make us leave the stores sooner.

What types of music from a store get us to buy more?

This question does not have a single answer, since it depends on the nature of the establishment itself. For example, in the case of stores where high-end or luxury items are sold, such as a jewelry store or a gourmet store, the best option would be to play classical music on the background music, since our brain relates it directly to music. high purchasing power.

On the other hand, there are different studies that ensure that we buy more when the music in a store is that with which we are familiar, for example, the latest pop hits, the songs that are played the most on the radio or classic hits that are well known.

Age influences how music affects our way of consuming

It is important to emphasize that these are not universal truths or applicable to everyone, since music does not affect some people in the same way as others depending on their age and gender. For example, the reaction of a 17-year-old girl buying clothes will not be the same as that of a 50-year-old man in the supermarket, nor that of a 45-year-old woman in a furniture store. For this reason there are youth fashion stores that look like a nightclub, compared to others in which music does not have as much prominence.