Yoox makes the leap and becomes a marketplace

The Yoox online store, one of the digital commercial platforms that make up the Yoox Net-a-Portar (Ynap) specialized fashion-luxury group, together with Net-a-Porter, Mr Porter and The Outnet, is now open to other than brands to new retail operators, with its transformation into a marketplace in a total of 30 European countries. The first step in a definitive conversion, on which its management will continue working to bring this same model to other regions, such as the United States, the Middle East and North Africa (MENA) and Japan.

With its transformation into a marketplace, the platform aims to reinforce its role as a meeting point for fashion enthusiasts in the digital channel, through an action with which it intends to strengthen both its catalog for the end customer and its links with the main fashion brands and operators. Explaining in this regard that, on the one hand, and within Ynap's strategy to open up to a hybrid operating model, with this jump to the marketplace mode it will try to ensure greater flexibility in its logistics operations and assortment of expensive products. both brands and business partners and customers. Those who will also be able to benefit from the possibility of direct access to a greater variety of products, including more than 700 brands, some of which will become available for the first time on the platform.

"The launch of the marketplace underlines our commitment to our customers," explained Valentina Visconti Prasca, CEO of Yoox, through statements released from the online commerce platform itself. "We continually try to evolve our offer and create a unique shopping experience through fashion, design and art", being "our mission" to try to "help our customers navigate the new trends of the market and respond to the high expectations for digital and online commerce in a luxury space”. "As we continue to look to the future," adds Visconti, "we are delighted to continue to bring new and exciting innovations to our customers and business partners."

Expanding catalog and opening up to new categories such as beauty and second-hand fashion

As a consequence of this opening of its catalog to new brands and retail operators, only for this season it is estimated that there will be more than 150,000 new items that will end up being added to Yoox's offer. Pieces that will include those provided by some of the most recognized retailers in Europe, such as companies specializing in fashion-luxury and "premium" brands Mengotti and Papini. A broader assortment for the platform's usual prêt-à-porter, accessories, jewelery and footwear categories, which thanks to its transformation into a marketplace will have more regular updates, and which Yoox also works with the possibility of opening up to new categories such as beauty and second hand.

In this regard, in addition to reinforcing the catalog of sustainable brands that Yoox will continue to bet on, in a prominent way, for this new journey as a marketplace, the platform thus seems to be one of the next to end up embracing this modality. booming resale and second-hand fashion. An option with which Ynap already began to experiment last October, announcing its arrival at Net-a-porter, and which already then anticipated that, in collaboration with the company specialized in the development and implementation of circular solutions for companies Reflaunt, would begin to introduce the same resale modality in the rest of the Group's platforms, Ynap, Mr Porter and The Outnet, as we progressed on the 2022 calendar.

"With the support of the marketplace, the long-term goal is to exceed one million products available in the online store," they detail from Yoox. “This will allow further enhancements to be made to the current product range, with new categories including second-hand items and beauty.” With all this, "customers will be able to enjoy a unique offer in the online fashion market, from a single and complete lifestyle destination", while "the integration of the marketplace will also serve to support small businesses and emerging brands, including Apple&Figs, Chpo and Siguesol, among others”, who will be given “the opportunity to reach and connect with Yoox's global customer base”.