This is the new "Amazon" specialized in small artisan businesses

Many artisans are already digitized and can sell through an intermediary platform like any other business.These professionals on their own are making by hand, with the same detail and care as before, their creations but however, their sales are no longer only made in markets, specialized fairs or through their establishment.But a good part of its products severe online, both inside and outside Spain.

The specialized online purchase and sale platform. Es ya muyconocidaen todo el mundo,hasta el punto de que en muy poco tiempo ha logrado pasar a cotizar en la famosa bolsa S&P500 y su valor es uno de los que más ha crecido

The artisans have seen in it a form of promoting their creations made Spain outside our borders.Although initial Etsy began by joining only the United Straft businesses, and Luegoreino Unido, Australia and Germany, now it is present in many more countries, among which is Spain.

In fact, international stress is one of the great advantages that many of self -employed workers have on the platform, and that have been consulted by this newspaper.One of them esmarimar Marcuello, owner of Patetas de Mixino, dedicated to the manufacture and sale of artisanal figures.This autonomous explained that it does not have its own website but that, however, this has not prevented you from access.“Etsy gives me the possibility of being able to sell my products in the international market, which is increasingly important.Until now the experience cannot be better, ”he said.

A "Amazon" only for artisans

Operating through this platform has been salvation for many craft businesses during pandemic.In fact, many of them have seen benefits of the increase and boom that has occurred in online trade during confinement.

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This was the case to the depropietary of the Biluka Jewels artisanal jewelry business, Belén Pérez.This artisan began using the web "two years ago.And I have noticed that since then the business has increased, even, despite the time of crisis we are living ”.The good results will make Pérez bet even more on the platform for 2021: "I will enhance it more and more steaño that enters, because it is given me many benefits," he said.

One of Etsy's main characteristics, and that is what is the difference from its main competitors such as ABAY or Amazon, is that these handles handmade by handmade.That is, although in many cases they are manufactured by an industry or workshop, they do so on a design or a commission of a creative craftsman.In this sense, on the page you can find products such as artisan soaps, shirts with exclusive designs and artisanal jewelry, among others.

This makes customers who enter the platform seek a very specific product, in which originality, quality and knowing how.Precisely for this reason, for the owner of the business of artisanal skins Jocavararal, José Carlos Vara, "Etsy works for us better than Amazon.The images look better and sell more ".

Vintage products are also sold

In addition to these manufactured items, in ETSY you can also sell what they are called as ‘vintage’ products, which are those that have at least 20 years old.The platform has very clear policy of selling products made by hand or with some age to such an extent that the items put up for sale are controlled by a group of people called “integrity equipment” that watches that everything that is sold in ETSYcontinue to comply with the aforementioned criteria.

This policy involves support to the small trade managed by self -employed workers and also to entrepreneurs, both those who are starting in business and others who seek to stay in it, and who go to the platform like this to sell their own products.

How much is Etsy for the sales of the products?

The majority of vendors who use ETSY are small freelancers and entrepreneurs who take advantage of the services offered by the platform to show products that have created themselves.To become a seller through ETSY, the following steps must be followed.

First, each seller has to make a user of the platform and among the information you must provide must put their name as well as that of your establishment, the location of the same and the currency in which you must pay for your products.Once discharged, you can start padding your items.For each creation that rises, the autonomodebe pay a 0.16 euros rate.Likewise, the ads made on it, remain active for four months or until the total stock is sold.

Once the article is sold, the artisan receives a notification.The user pays through ETSY and the seller sends the product acquired within the agreed period, which is usually between 24 and 48 hours.The artisan must pay the rates for 5%transaction, and by processing, which is 4%, more.30 euros.

The sellers consulted claim to agree with the payment operation: "I have much more control about my products and the sales conditions, and the shipping and advertising expenses," said the owner of Jocaval, José Carlos Vara.

Handicrafts come to quote on a stock market

Tal es el éxito que está cosechando la plataformadesde su puesta en marcha en el año 2005, que Etsy ha entrado en la bolsa S&P500.It is a great milestone for a platform that is dedicated to selling artisanal products, which the interest that continues to exist in Spain, and in the rest of the world, for the products made by hand,. Ese interés se ha visto en el crecimiento exponencial del valor de las acciones de Etsi en el índice S&P500, considerándose por muchos analistas como una empresa revelación para los inversores.