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Chanel puts a limit of two bags per person
As of this month, the Parisian Maison implements a new sales policy for its most popular bags.Each customer can only buy a Classic Flap Bag model bag and one from the Coco Hand bag.That is, a year you can only buy a piece of these designs.In addition, Chanel implemented another policy in which he limits his customers to buy maximum two products of the same skin model per year.
Although Chanel has uploaded the prices of his most popular pieces three times this year, his bags continue to be sold in super high demand.At such a level that luxury buyers worldwide are queuing early in the morning to make sure they have the opportunity to buy bags.Recently Hermès implemented a similar decision and this is the reason behind the measures of the fashion houses.
This measure of Chanel is a way to maintain exclusivity because what is more exclusive than the shortage of something that in itself can have?Increasing the prices of their products was a way to control the sale of its pieces.But seeing that much did not work, because the high demand continues.Now Chanel limits the sale of these bags, the Classic Bag and the Coco Handle, to one piece per person a year.
That is, they are the bags with the double flap or with the iconic gold chain.On the other hand, Chanel has implemented stricter policies in response to the large market for Chanel Pre-Owned.The sale of used Chanel bags has become a very well paid time, for resellers.So limiting the number of bags per customer is a key to the maison.
In recent years, luxury brands have limited the number of bags that customers can buy due to the number of resellers buying the pieces in existence.Hermès also limited the number of bags that their consumers can buy, since only one person can buy the same design twice a year.
