Luxury brands release collections to celebrate the year of the Tigre

El Año Nuevo chino es una celebración bastante popular, no solo en China, por la manera ostentosa y particular en la que el país lo celebra. Basados en los signos zodiacales, este año le corresponde al Tigre, que representa la fuerza, el coraje y el poder para librar al mundo del mal. Es por ello que distintas marcas de lujo están lanzando colecciones para celebrar el Año del Tigre.

Due to health restrictions, many Chinese will not be able to return to their country to participate in this celebration that begins on Tuesday, February 1.Thinking about dynamics that allow everyone to immerse themselves in the celebrations of the Tigre year, the luxury industry is heading to boost the sales of a wealthy clientele.

Como resalta Bain & Company en su último informe de sobre la moda de lujo, los consumidores chinos representan hoy la segunda nacionalidad más importante, junto a los europeos, en términos de gasto en artículos de lujo, cada uno con una participación de mercado estimada de alrededor del 21-23 %, justo detrás de los estadounidenses (30-32 %).

But by 2025, Chinese participation is expected to increase 40-45 %, making them the main high-level clients in the world.Hence the importance of capturing your attention now, wherever they are.

Prada

And if we are going to talk about luxury brands, we must start with Prada, who has recently launched his collection with motifs of the Tigre year with several surprises to captivate the Chinese public.The collection ‘Action in the year of the Tiger’, combines its most luxurious fabrics, with a local talent program and an action to support a tigers reserve, considered one of the species at a higher risk of extinction.

To raise awareness, Prada celebrates the New Year lunar with two famous faces of the entertainment world: the actor and singer Li Yifeng - better cast actor in the 33rd edition of the Hundred Flowers Awards - and actress Chun Xia, winner of a HongKong Film Award for his performance in the movie 'Port de llama'.The collection includes garments for men and women, accessories and footwear.

Action in the Year of The Tiger (in English) is an invitation to all talented children under 30 years of art schools around the world to produce their own personal interpretation of the Tiger.The students' works will be evaluated by a special jury, and some will be chosen for a new special project that will take place throughout 2022.

The Milanese brand (from Milan) will also donate to the "Walking With Tiger and Leopard" program of China Green Foundation to create public awareness about the protection of wildlife and biodiversity in China.

Gucci

For its part, the Italian brand Gucci pays tribute to the classic and traditional style of Chinese art, with luxurious palettes and intricate designs, of daring prints, cakes and roses.The ‘Gucci Tiger‘ Celebrate the majesty of the tiger with bright and light motifs in dresses, hats, bags, jackets, shoes and more.

The wide selection of ready-to-wear and accessories incorporates several designs of the animal, a fundamental element of the collections of the creative director Alessandro Michele and a reflection of his fascination with nature.

The new print is a reinterpretation of a classic design of the end of the 60s of vittorio Accornero, artist and illustrator who created the characteristic Flora Design of the firm, and shows the tiger on a background of vegetation and flowers in several colors.In other versions, the tiger is hand painted or appears as a crocché patch and is often represented along with exclusive motifs of Gucci or Gucci Tiger words.

Balenciaga

The burning orange and the elegant black occupy a central place in this collection fresh but energetic capsule.The Spanish fashion house Balenciaga channels the energy of the tiger in a series of shirts, bags, caps, tennis, dresses, boots, hoods and more.

Dior

For the New Year, the Dior and Kenny Scharf capsule collection, designed by Kim Jones and Kenny Scharf, offers a reinterpretation of the water tiger, which symbolizes people who have an innate ability to learn something new, and are especially professionals inThe fields of art and crafts.In addition to having a strong sense of self -esteem, they rarely accept the advice of others.

O (Fourfour)

The Luxury Sports Brand O (Fourfour) also announced a collaboration with Uanimals, the Ukrainian Association for the Protection of Animals, committing to donate 100 grivnas (3.$ 64) for each article sold from its special collection for the year of the tiger.

Burberry

The English luxury firm Burberry does the same on the other hand, with a capsule collection to congratulate the Chinese New Year.The design is inspired by the tiger, a symbol of strength and qualities such as courage and strength.