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Michael Kors assured that he will begin to raise his prices' considerably'.
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CEO of Michael Kors assured that prices of his products will rise considerably
El propietario de Michael Kors y Jimmy Choo dice que los precios en ambas marcas aumentarán durante los próximos meses a medida que la compañía evita los importantes descuentos que han afectado los ingresos en el pasado.
"we are raising the prices of Michael Kors," said John D. idol, CEO of Capri Holdings Ltd., who also owns Versace.
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"we are going to raise prices again for the spring season next year; prices will rise considerably. And also for Jimmy Choo. "
The issue is delicate for luxury brands: Kors and rival brands like coach and Kate spade are trying to increase the prices of their bags and accessories while getting rid of discounts and promotions, which in recent years have increased volume but eroded profits and profitability.
Related articleLuxury accessories company Michael Kors launched the new watch
Vender mercadería a precio completo se considera el sello distintivo de una marca de alta gama. “En los últimos años, Michael Kors ha estado trabajando para volver a elevar su marca y demostrar a sus clientes para que no tiene que ser todo para todos”, dijo Simeon Siegel, director gerente de BMO Capital Markets.
"that was the turning point for this brand." Capri's shares rose Friday to more than 16%, the largest since November, after the company raised its revenue forecast and recorded sales that exceeded analysts' projections.
Idol told analysts during the call that the Capri brand had no plans for large discounts, precisely because of these newly announced changes.
